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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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04908_Field_OMDK T7.txt
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1996-04-10
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14 lines
knighted, literally. It felt like the flat of a sword
was hitting my shoulders. This didn’t make me
friends with his previous translator, who didn’t like
it one bit. We had even a discussion about whether,
you know, one should translate the spirit of the
letter. The man was a letter translator and I was a
spirit translator. But that actually helped a lot.
Translating McLuhan was an education to
McLuhan that no other way could have given me.
So that was a second big moment in my encounter
with McLuhan. My third one was after having done
a translation of his book. After having in fact
spent more time trying to understand McLuhan,